Amy Coupland

Senior Associate
Based in London

Contact Amy Coupland

Email
+44 203 393 2050

Amy Coupland

Amy has nine years’ experience designing and implementing value chain development programmes, most of which has been on the ground in African countries including Ghana (2 years full time), Kenya, Ethiopia, Uganda, Tanzania, Swaziland, Lesotho, Zimbabwe, South Africa. She also managed cocoa livelihood programmes in Indonesia and Peru.

Amy is a market systems practitioner who has worked with a range of businesses from global commodity traders like Mondelez and Ecom AgroIndustrial to African SMEs such as livestock buyers and producer organisations. Her specialist technical areas are agricultural entrepreneurship, resilience building, gendered value chain assessments and food and nutritional security.

From 2017-18, Amy led the design and implementation of a UK Department for International Development (DfID) strategy to form 72 Farmer Group Enterprises across Zimbabwe, with the aim of capacity building them to be better able to serve national and international markets. In 2019, Amy delivered a detailed Resilience and Competitiveness Strategy for local and national level market actors in Zimbabwe to adapt to the extreme political, economic and environmental challenges.

Previously, Amy worked for Palladium International (an International Development consultancy) as an Operations Manager and subsequently as a technical consultant on a UK Department for International Development (DfID) ‘Livelihoods and Food Security Programme’, working with businesses and farmers across nine value chains in Zimbabwe. From 2011-15, Amy implemented a value chain traceability technology system and rural livelihood programmes across Ghana, Nigeria, Uganda, Kenya, Peru and Indonesia for Ecom AgroIndustrial (formerly Armajro Trading).

Amy holds an MA Hons in Globalisation, Development and Business from the Institute of Development Studies, University of Sussex and a BA Hons in English at the University of Exeter

Amy has been supporting twentyfifty’s clients since December 2018.

Achim Arnold
Associate Director, Client Engagement

Read full bio

/media/1682/resized1-002.jpg

James Barlow
Associate Director

Read full bio

/media/1547/james.jpg

Christina Bercher
Consultant

Read full bio

/media/1675/photo-christina-bercher.jpg

David Bezagu
Senior Consultant

Read full bio

/media/1600/david.jpg

Annik Bindler
Consultant

Read full bio

/media/1538/annik_resized.jpg

Nora Böggemann
Consultant

Read full bio

/media/1670/nora-resized.jpg

Mari Boman
Team Executive Assistant

Read full bio

/media/1672/20.jpg

Emma Boyce
PA to Chief Executive

Read full bio

/media/1599/emma_by-lm.jpg

Amy Coupland
Senior Associate

Read full bio

/media/1699/amy-coupland.jpg

Zoe Croom
Senior Consultant

Read full bio

/media/1535/zoe2018.jpg

Sarah Dekkiche
Director of Consulting Switzerland

Read full bio

/media/1642/sarah_resized_bg.jpg

Rebecca DeWinter-Schmitt
Senior Associate

Read full bio

/media/1571/rebeccadew.jpg

Larissa Dietrich
Senior Consultant

Read full bio

/media/1537/larissa_2018.jpg

Nicolas Eslava
Associate Expert: Mineral Supply Chains

Read full bio

/media/1643/nicolas.jpg

Christoph Good
Senior Associate

Read full bio

/media/1635/christoph.jpg

Jenny Heap
Associate Director

Read full bio

http://twentyfifty.blob.core.windows.net/media/1014/jenny_heap.jpg

Madeleine Koalick
Director of Consulting, Berlin

Read full bio

/media/1539/madeleine_resized.jpg

Madeleine Mauwer
Senior Associate

Read full bio

/media/1548/maddie_resized.jpg

Nick Mayhew
Associate Director, Strategic Change

Read full bio

/media/1677/nick-mayhew.jpg

Meki Nattero
Project Manager

Read full bio

/media/1598/meki_lm.jpg

Nick Pyatt
Associate Expert: Agriculture

Read full bio

http://twentyfifty.blob.core.windows.net/media/1023/nick_pyatt.jpg

Emily Richards
Senior Associate

Read full bio

/media/1554/emily-resized.jpg

Claudio Righetti
Non-Executive Chairman

Read full bio

/media/1405/claudio-4.jpg

Waleria Schüle
Senior Consultant

Read full bio

/media/1534/waleria2018.jpg

Carolin Seeger
Managing Consultant

Read full bio

/media/1569/carolin-resized.jpg

Rishi Sher Singh
Associate Director

Read full bio

http://twentyfifty.blob.core.windows.net/media/1025/rishi_singh.jpg

Hannah Temple
Director of Consulting

Read full bio

/media/1531/hannah2018.jpg

John Wiesel
Head of Technology

Read full bio

/media/1536/john2018.jpg

Luke Wilde
Chief Executive

Read full bio

/media/1533/luke2018.jpg

Guy Wilson
Operations Manager

Read full bio

/media/1527/guido.jpg